We
have time to take photos of the things we keep planning to list and keep
forgetting to list. We have time to post in our blogs, or on Faceebook, or on
other social media. We have time to mention our links, quietly but firmly, at
the bottom of every email and online message.
Add
to that, we are blessed in many ways. Brick and mortar stores, as real-life
stores are called today, are gearing up for "Black Friday" - the day
after Thanksgiving. But they not only need to deal with promotion, and photos,
and planning. They must place ads, and pay for them. They must add staff, and
pay for it. They must be sure any-and-all of their physical locations have
enough inventory to cover expected sales. We do not need to worry about those
things.
So
it's time to turn our attention to mentioning what we make, what we sell. Try
to show/tell your viewers why your item will be great for someone on their gift
list.
Time
is short but there is time. Get busy now.
If
you do nothing else, do these three things:
1
- Find your link - copy and paste it into a file or sticky on your computer
screen. Then, click it, copy and paste at the bottom of every single thing you
post or send online all this week and weekend. If you think your link alone is
not enough but do not want to "push," use two lines, something like: "Check off items on your holiday gift list - go to (insert your link)". If you
can't settle on one sentence or phrase, alternate between 2 and 3 of them -
that is even better sometimes. Folks become jaded and tend to ignore something
they see all the time.
2
- Take inventory. Look at what you've listed online. Ensure that you still have
those things to sell. I often grab something from my "for sale" stash
and use it as a quick gift and forget to unlist it. There's nothing worse than
waking up, checking online and finding someone paid you for something you no
longer have available.
3
- Make sure your photos are up to date. Does the color in the description match
the color in the photo? Also, ensure that your shipping price is realistic.
Me?
I intend to do everything you just read here. Today I must take photos of
"stuff" that is ready but which need images. And as of this moment
until the end of the year, I will end everything I put online with my link
and/or a tag phrase.
Good
luck to all and may others be blessed and happy with the things you were
blessed and happy to create with your own loving hands!
Get
busy and chop down that holiday gift list:
No comments:
Post a Comment