I realized that when I happened to be comparing something in a shop this weekend. The shop had some mens things on p. 1 and some on p. 3; and it had some baby things on p. 2 and on p. 3. I quickly zipped into my ownshop and yep, it, too, was confusing. Some beverage cozies (one of my best summertime sellers) were on p. 1 and some on p. 3. I found gloves on all 3 pages.
Okay. It was time to get it into shape. I first had to turn on my "rearrange shop" options. That's under Your Shop, Shop Settings, Info & Appearance, and then Options, and click "enable."
Then I went back to the main page of my shop. Over on the left, at the bottom of the scroll bar, there was a place to click to rearrange the items.
Now this takes a bit of patience. But I just did a few and saved and went back each time I had the time. I gathered all my beverage cozies together, and my gloves, and so on.
Now, because I know each time I renew, it will kick this out of sync again, I first went into my listings, to the very last page, and found all my listings which expire this month and just renewed them all at once. This way, I can do this at the beginning of each month.
But now I'm finished until August 7th, I think. And that first page that shoppers see is a lot neater and coherent. If a shopper stops by, and things are confusing, they will likely not bother going to other pages, and worse, they might not even come back.